Dragonfly Farm & Nursery
One of the largest plant nurseries on the Oregon coast, and one of the most ambitious projects I've taken on.
Dragonfly was struggling to keep their inventory accurate and up to date. They have a spectacular selection of plants, but customers couldn't browse them online. They needed a website and in-store register that worked as one system: easier on staff, less manual entry, and packed with plant information that serves their team every bit as much as their customers.
A brand-new website with their full plant catalog, a tool that helps customers plan a garden by zip code, and a library of articles that teach people what to plant and when. The website talks to their in-store register, so inventory stays in sync.
Customers can now browse the entire nursery online before they visit. Staff use the same website to look up plants and answer customer questions on the spot. Google traffic from the new content is climbing every month, and the day-to-day work that used to eat hours is now far easier.